SAA-uk promote and develop traditional and contemporary South Asian music and dance. They are an extremely dynamic company who coordinate festivals, shows, performances and teaching.

The brief here was to create a unified brand to apply to all of SAA-uk’s literature, promotional material and web.

The vibrancy of the South Asian culture was fused with a clean contemporary feel to show how the company view the traditional and contemporary sides of their work of equal importance.

The rebrand was brought in to the production of leaflets, brochures, annual report, posters and web.

It was shored up with a in-depth brand guideline and templates to enable creation of material in-house while keeping to a consistent look & message.

The brand took into account the different areas SAA-uk work in: education, consultancy, performance plus a parent brand to encompass all they do.