THE CLENT SAYS:
“Chris Sands/You Are Here was awarded the job of producing a new visual identify for Calderdale College.
The contract was given on the basis of visuals produced by Chris but also because of the approach that he takes to brand building.
His approach has considerably more depth than just producing visuals and for us this involved meeting with stakeholders and running brand workshops.
The subsequent research and thought given to the brand (and subsequent visual identity) was extremely impressive, thoughtful, creative and realistic. Indeed, in over 15 years working with a number of different design companies I found Chris to be best that I have ever worked with and would recommend him to anyone looking for brand solutions.”
Michael Ainsworth BA (Hons) MBA
Marketing Manager
Calderdale College
WORK CARRIED OUT
Total re brand
Brand workshops with students, staff and governors
Designs for prospectus, stationery, banners, signage, hoodies
International Marketing Material
Prospectus for Calderdale Training (the Colleges apprenticeship division)
THE BRAND
The brand centres around this from the positive wording used throughout, the dynamic photos, and the logo, which represents the ripples caused when dropping a pebble into water. The effects go on for a long time - like the learning they receive and the friendships they make.
Feedback from Governors and staff is that the rebrand has had a massive impact in morale and pride in the college. And I get a big kick out of that!!
A BIT ABOUT
This has been one of the most exciting projects I’ve undertaken. The chance to help such an established institution to reposition itself and to help bring back a pride in the place is right up my street.
The college had suffered from a lack of identity for some years and had no real direction with its marketing material, and to be honest really didn’t know what its true message was.
With new life recently in the Marketing team, it was a great time to be involved on such a project.
The resulting brand reflects the fact that the college is all about the people. The buildings aren’t too great, but to the learners there that wasn’t important.
What WAS important is their respect for their lecturers, the lecturers respect for them, the friendships they made, the pride in their achievements and their pride in going to Calderdale College.
BUSINESS CARDS
The pride learners and staff felt about the college was reflected in the statement “We Are Calderdale College” which is used through adverts, on the back of business cards and most successfully on over two thousand hoodies given out free. The result of which created a huge presence on the streets of the region. The “We are Calderdale College” slogan (placed alongside statements such as “I am Team Rugby” or ”I Am Performng Arts”) is worn proudly by staff and students alike and the hoodies even been spotted being worn by young people who don’t even attend the college!
Calderdale College
PORTFOLIO
ANIMATED LOGO CLICK ARROW TO PLAY
CALDERDALE TRAINING BROCHURE (THE COLLEGE’S APPRENTICESHIPS DEPARTMENTS)
PART OF THE PROMOTIONAL MATERIAL PRODUCED FOR THE INTERNATIONAL DEPARTMENT. THE BOOKS NEEDED TO BE IN DIFFERENT LANGUAGES AND TAKE INTO ACCOUNT THE CULTURAL SIGNIFICANCE OF COLOURS IN DIFFERENT COUNTRIES.
